Remember Georg Orwell’s Animal Farm, when the pigs said ‘All animals are equal, but some animals are more equal than others’?
Well, I think Google is now saying something similar.
A while ago I was explaining what is meant by responsive web design on the blog, by now I am sure you know what I mean – it’s the same as a mobile friendly website.
If you’re not sure if and how yours is responsive or not, then you can test it on www.responsinator.com. Just enter your URL there. If you are or were a client of mine in the last 3 years, never mind, your site is responsive.
Apparently Google can distinguish automatically between older sites that aren’t easy to read across all those different attention sucking devices. And starting April 21 2015 having an old one-size website is not going to be treated equal any more, because Google is changing its search algorithm. Anyhow, the truth is, Google never actually said such a thing, quite the contrary, the people over there love hierarchy:
‘Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.’
Of course Google means only well, because more and more people spend a lot of time doing you know what on a mobile device. Can’t stand that word any more.
So now is quite a good time to think about rejuvenation in terms of mobile, if you’re not already fluidly changing sizes, scaling and stacking.
Any questions about mobile friendly? I’m responsive, ask away below.