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3 things to remember when selecting images for your website

Your images are what stands out on your website, so these need to reflect your cause in the best of ways. They will leave a first impression, which is key to keeping your visitors interested and engaged. Be sure the images you choose reflect enhance the tone of your message.

  • Stay away from any prefabricated commercial material that looks like it comes from the pharma industry!
  • Choose an image style for all your photos, so that they fit well together in color, tonality and expression. Hire a photographer to take a series of photos.
  • Favor emotional or surprising images over neutral, non-speaking ones.

Spice up the color of your images and crop them to enhance the expression.

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