Your images are what stands out on your website, so these need to reflect your cause in the best of ways. They will leave a first impression, which is key to keeping your visitors interested and engaged. Be sure the images you choose reflect enhance the tone of your message.
- Stay away from any prefabricated commercial material that looks like it comes from the pharma industry!
- Choose an image style for all your photos, so that they fit well together in color, tonality and expression. Hire a photographer to take a series of photos.
- Favor emotional or surprising images over neutral, non-speaking ones.
Spice up the color of your images and crop them to enhance the expression.